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Strategy Development

The Strategy House works with senior management, clinical managers, physicians and the board to articulate a clear vision, create differentiation, focus resources on planning and facilitate positive change.

  • Organizational strategy
  • Service line planning and strategy
  • Physician practice strategy
  • Growth and affiliation strategies
  • Feasibility studies
  • Demand forecasting
  • Retreat facilitation

Medical Staff Development and Physician Alignment

Physicians are the lifeblood of any healthcare organization. Success depends on having the right number of physicians and mid-levels in the right specialties, and improving physician/hospital alignment in order to achieve lower costs and improved quality of care.

  • Community-based physician need analysis
  • Strategic physician need planning
  • Strategic need prioritization and recruitment planning
  • Recruitment ROI analysis

Community Health Needs Assessments

The Patient Protection and Affordable Care Act includes a mandate that non-profit hospitals conduct a community health needs assessment every three years and implement strategies to address unmet needs. Practically speaking, every hospital should undertake this strategic exercise to maximize opportunities for increasing or maintaining market share.

  • Analysis of service area, demographics, health status, trends, etc.
  • Survey of community residents and providers, including web-based tools
  • Strategy development
  • Implementation plan development

Certificate of Need/Litigation Support

Certificate of Need (CON) requirements can pose tremendous obstacles to any healthcare organization operating under CON regulations. Our consultants provide insight to CON planning, taking into consideration regulatory and political realities. The Strategy House provides a variety of services to guide providers through the complexities of the CON process.

  • CON pre-project planning
  • CON application preparation
  • Expert testimony and litigation support

Selected Clients

Recognized for the value we bring, the majority of our work comes from repeat engagements with satisfied clients.

American Health Imaging Atlanta, GA
Archbold Medical Center Thomasville, GA
Atlanta Oncology Associates Atlanta, GA
BayCare Health System Clearwater, FL
Campbell County Memorial Hospital Gillette, WY
Children's Healthcare of Atlanta Atlanta, GA
Colquitt Regional Medical Center Moultrie, GA
Emory Healthcare/Emory Clinic Atlanta, GA
HCA-South Atlantic Division Charleston, SC
HCA-TriStar Division Nashville, TN
Kindred Health Louisville, KY
Meadows Regional Medical Center Vidalia, GA
Memorial University Medical Center Savannah, GA
Middle Tennessee Imaging Nashville, TN
Peachtree Orthopaedic Clinic Atlanta, GA
Piedmont Athens Regional Medical Center Athens, GA
Pikeville Medical Center Pikeville, KY
Saint Thomas Health Nashville, TN
St. Francis Hospital Columbus, GA
St. Vincent's Health System Birmingham, AL
SunLink Health System Atlanta, GA
Tift Regional Medical Center Tifton, GA
United Surgical Partners International Brentwood, TN
University of Colorado Health Fort Collins, CO
University of Tennessee Medical Center Knoxville, TN

About Us

Based in the Atlanta suburb of historic Roswell, The Strategy House was founded by Dan Beall and Bob Limyansky in 1989 to provide results-oriented planning to healthcare organizations. We work with a wide range of healthcare providers - university health systems, rural and community hospitals, physician groups, imaging centers, oncology centers, surgery centers and post-acute providers. We have established a record of success with clients who have been recipients of the Truven Health Top 100 Hospitals List, the Malcolm Baldrige Award, U. S. News and World Report Top Hospitals Award, and other national recognition. Our success and the value that we bring to our clients have led to many long-term relationships.

Daniel M. Beall

Daniel M. Beall

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Robert M. Limyansky

Robert M. Limyansky

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Kevin Kimbell

Kevin A. Kimbell

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Daniel M. Beall


With experience in the healthcare industry that goes back more than 25 years, Dan brings visionary and strategic insight to strategy development. Over his career, Dan has worked with more than 250 different healthcare organizations on strategy and planning engagements. He graduated from the Georgia Institute of Technology with a master's degree in Management and a concentration in Finance. Additionally, he earned a master's degree in Psychology from the University of Kentucky and a bachelor's degree in Psychology, magna cum laude, from Emory University.

He is a member of the American College of Healthcare Executives and the American Hospital Association.

Dan's recreational interests include swimming laps, working on a new painting or just kicking back at the lake with his wife.

email Dan

Robert M. Limyansky


Bob's technical analyses and industry insights allow clients to create realistic plans that ensure successful strategy execution. Bob has also provided expert testimony in about 100 CON and regulatory appeals in AL, KY, GA, NY, OH, OK, SC, TN and VA. This constant "peer review helps him provide thoroughness to his other planning projects while remaining focused on key issues. Bob graduated from Cornell University with a master's degree in Public Administration and a Sloan Certificate in Hospital and Health Services Administration. He was also a Herbert H. Lehman Graduate Fellow in Public Affairs. He received his bachelor's degree, cum honore, in Sociology from Washington University in St. Louis where he studied demography and computer modeling. He interned at the Greater St. Louis Health Systems Agency (Missouri and Illinois) in both the CON/1122 Review and Health Planning sections.

Bob is a member of the Healthcare Financial Management Association, the Medical Group Management Association and the Society for Healthcare Strategy and Market Development.

In Bob's down time you're likely to find him in cooking classes with his wife, skiing with his son, using power tools with his daughter, running with his dog or planning his next travel adventure. He is in Oshkosh, WI every July for the Experimental Aircraft Association fly-in and convention.

email Bob

Kevin A. Kimbell

Senior Analyst

Kevin offers analytical support for all of our consulting engagements including strategic planning projects, Certificate of Need applications, market assessments, medical staff development plans and Community Health Needs Assessments. He provides research, data collection and analysis, mapping and survey development. Kevin received his bachelor's degree in Business Administration with a concentration in Finance from the Georgia Institute of Technology.

Kevin is a member of the American College of Healthcare Executives and the Healthcare Financial Management Association.

In his spare time, Kevin enjoys watching Georgia Tech football, cheering for the Braves, working out, and trying to improve his golf game. He also enjoys fishing out on the lake and hunting in the Georgia pines.

Our Approach

Every situation has its own nuances. Understanding how The Strategy House approaches your needs is critical to establishing an effective working relationship. We have simple, yet very effective, guidelines that steer our process.

  • Circular, not linear
  • Quantitative, yet intuitive
  • Sense of urgency
  • Focus on strategy development and execution
  • Bias towards growth
  • Nurture a culture of strategy


We are not hiring at this time. Please check back for the latest employment opportunities.